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Official Spokesperson
Official Spokesperson
Program
Duration5 training days (full week)
FormatIn person
LanguageArabic or English
AudienceSpokespersons & leadership
Why this program?
Prepares spokespersons to deliver clear messages, answer difficult questions, and communicate during sensitive situations and crises.
Course Learning Objectives
- Define the spokesperson’s role and responsibilities.
- Build clear core messages.
- Answer difficult questions and return to key messages.
- Handle interviews, microphones, and press conferences.
- Communicate calmly during sensitive situations and crises.
- Review performance and identify improvements.
Who should attend
- Official spokespersons and candidates for the role.
- Leaders who represent their organizations publicly.
- Government and corporate communication directors.
- Crisis management team members.
Frequently asked
Before you
ask
Is the program delivered in Arabic or English?
- Arabic, English, or both.
Where is the program delivered?
- In person.
What do you mean by real-life training?
- Two days of recorded interviews, press interactions, and a full-day crisis scenario.
What is the ideal group size?
- 6 to 10 participants.
Is the content customized to our organization?
- Yes. Cases and scenarios are based on the organization’s files following a preparatory session.
What does each participant receive at the end?
- Program materials, recorded exercises, and an individual assessment report.